Digital Economy Essay Example | Topics and Well Written Essays - 3500 words

Digital Economy - Essay Example The paper tells that the use of search engines for e-commerce and digital economy is one which is congruent with specific associations with how individuals respond to Internet use. There are hundreds of search engines which are available, all which are able to categorize and define the specific concepts of websites that are developed. The categorization that takes effect occurs through an algorithm that consists of traffic, keywords and links that are associated with a website. If a website has a strong association with these links, then there is the ability to create a direct connection with higher search engine ranking results. The top search engines used include Google, Yahoo and MSN, all which have over 85% of users that are using the areas to find businesses and e-commerce. For businesses to gain online recognition is also the need to have search engine rankings that make it easier for consumers to find and which add as a gateway for the search engine development which is associ ated with e-commerce. The agenda which businesses are required to find is to find ways to persuade search engines so ranking is increased and development of the search engines is more effective with specific needs. The use of search engines, while creating easier placement and recognition for consumers, is one which also consists of dynamic changes that alter with the placement of search engines. Businesses that are using search engines are required to look at the dynamics and alterations which continue to fluctuate with businesses while understanding a specific way to create and develop relationships to search engines that lead to higher results. An example of this is with tourist destinations in which travelers are directed to an e-commerce portal for the booking of tickets and other alternatives. The main approach is one which is inclusive of synthesizing the information that is available online combined with continuously maintaining the dynamics that are a part of the search eng ines. The dynamics correlate with the newer information which is required for specific destinations and how this alters the placement and information which is placed on search engines. The use of search engines and the gateways used by businesses then become based not only on the basic placement but also working with the dynamic structure of evolving information that is online to create the best responses from search engine rankings and expected results (Pan et al, 2010: 365). Growth of Search Engines for Online Business The amount of Internet access which individuals have is continuing to grow each year and is dominating the market with those who are interested in accessing information and different businesses. Denmark, Sweden, Norway and the UK are leading the online business trends with over 90% of individuals which have the Internet and regularly access